University Identity

To encourage consistency in presentations of the University's graphic identity, and to support CUNY colleges' and outside media's efforts towards this goal, we have developed the CUNY Brand Book as a guide to using our logotype. The book provides rules and production standards for incorporating our brand into various projects, for its best reproduction.

We also provide University-approved digital art files of our primary logotypes and campaign graphics for both print (vector 4c eps) and Web (72 dpi rgb jpegs) use. If other formats are needed, please contact Kriz Lazarz, Assistant Art Director, at

Some CUNY colleges have provided their identity graphics for our online archive. For those colleges that have not, please contact the communications officers of those campuses for their most up-to-date brand materials.

CUNY campaign graphics are updated annually and will appear the month prior to the campaign's launch. For more information, contact Daniel Shure, Senior Manager for Creative and Web Services,