A logo should communicate your identity even before a reading of its words or letters begins. It should be powerful enough to convey that identity instantly, almost subconsciously. Fonts, colors, visual density and proportions all play a part in the development of a logotype in the audience's mind even before the words make an impression. A logo represents YOU, and often lasts in the mind of its audience beyond its initial contact. Because of the complexity and importance of this kind of project, an initial in-depth conversation is necessary to ensure a successfully promotable brand that can maintain a harmonious mesh with the University's identity standards. In preparation for this conversation, we'd like to know about your group, its mission and how you feel it should be perceived by its potential audience(s). Your answers will help to streamline the design process.